Questions about coaching, answered
The things people most often want to know before they start — what coaching actually is, who it is for, and what to expect from working together.
Frequently Asked Questions
What is Tom Salley Coaching?
Tom Salley Coaching is a professional coaching practice offering executive, leadership, and sales coaching for individuals, teams, and organisations. Tom works with founders, sales professionals, executives, and leaders who want to grow with clarity, confidence, and purpose. Sessions are available in English, Greek, and French.
Is Tom a certified coach?
Yes. Tom holds the Associate Certified Coach (ACC) credential from the International Coaching Federation (ICF), the world's leading coaching accreditation body. The ACC credential requires demonstrated coaching hours, mentor coaching, and a rigorous performance evaluation. It means you are working with a coach who meets internationally recognised professional standards.
What coaching services are available?
Tom offers six core services:
- Personal & Executive Coaching — individual coaching to move forward with clarity and confidence, connecting mindset with action
- Leadership Coaching — developing the ability to lead with trust, empathy, and adaptability
- Sales Coaching — building sales skills, confidence, and results through personalised guidance in strategy, negotiation, and pipeline development
- Team Coaching & Leadership Programs — enhancing collaboration, performance, and accountability across teams
- Keynotes & Workshops — engaging talks and interactive programmes that shift mindsets and strengthen leadership culture
- Sales Coaching & Training Programs — accelerating sustainable growth by developing sales teams and optimising strategy at an organisational level
Who is coaching for?
Coaching is for anyone who wants to grow. Tom works most often with:
- Founders balancing growth, decisions, and leadership pressure
- Sales professionals aiming to improve performance, consistency, and confidence
- Executives navigating responsibility, influence, and change
- Leaders seeking clarity, confidence, and meaningful progress
Organisations also work with Tom to develop teams, run leadership programmes, and deliver workshops.
What languages does Tom coach in?
Tom coaches in English, Greek, and French. This allows him to work with individuals and organisations across international contexts without language being a barrier to depth or nuance.
What makes Tom Salley Coaching different?
Tom brings a unique combination of engineering expertise and commercial experience, which means he understands both systems and people. He has navigated multiple industries, countries, and organisational stages, giving him practical insight into what drives sustainable growth. Coaching with Tom is a safe, reflective space where you co-create clear, actionable paths forward — not a prescriptive advice session.
How long does a coaching engagement last?
It depends on your goals. A standard first programme typically consists of six one-hour sessions held bi-weekly, spanning approximately three months. Some clients achieve meaningful clarity and results in fewer sessions; others choose ongoing programmes for sustained development. Together, you and Tom co-create a plan that fits your specific needs and objectives.
How does pricing work?
Coaching investment is tailored to your programme. The format, frequency, and focus of your engagement are agreed together during the first call, and pricing reflects that. To discuss what a programme looks like for your situation, book a first call.
What happens in the first session?
The first step is a relaxed introductory call where you discuss your goals, expectations, and whether coaching with Tom feels like the right fit. There is no obligation. If you both decide to move forward, you co-create a plan covering format, frequency, and focus — whether that is individual sessions or a programme for your team or organisation.
Can organisations work with Tom?
Yes. Tom works with teams, leadership groups, and organisations of all sizes. Services for organisations include team coaching, leadership development programmes, keynotes, workshops, and sales training programmes. External coaching provides an unbiased perspective and helps develop talent while fostering a culture of growth and accountability.
How is coaching different from consulting or mentoring?
Coaching is not about being told what to do. In coaching, you are in the driver's seat. Tom's role is to ask powerful questions, create space for honest reflection, and help you arrive at your own solutions. Where consulting delivers answers and mentoring shares experience, coaching builds your own capacity to think clearly, decide confidently, and act with intention. That said, when practical guidance is genuinely useful, Tom provides it — without being prescriptive.
How do I get started?
Book a first call — it is a relaxed conversation with no commitment required. You discuss your goals, ask any questions you have, and decide together whether coaching is the right next step.
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